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TikTok Grants The Community Authority to Decrease AI-Generated Content in Personal Streams

Users will soon have a new feature that permits them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the company announced that it currently hosts over 1 billion AI videos.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a widespread rollout. This development comes amid a rise in AI content, fueled by new content generation software.

The Broader AI Trend

It has been noted that almost one in 10 of the quickest rising video streams on a popular video site only show content made by AI. A large amount of this material is considered “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or bizarre.

Based on user feedback that a lot of users appreciate content produced via AI tools, including digital art to educational videos, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” said a company executive.

Volume and Proportions

TikTok announced that there are currently 1.3 billion videos on its network tagged as made with AI. In total, more than 100 m videos are submitted to the app daily, making clips made by AI a relatively small part of its overall inventory.

How to Adjust Settings

Viewers will be capable of reduce or increase the amount of artificial media they see by opening the content preference feature in the application and choosing the AI content topic. Other topics that can already be controlled under the filter cover politics, fashion, cosmetics, and movement.

AI Disclosure Rules

TikTok’s policies oblige users to tag convincing AI-made content, and it forbids harmful AI impersonations of public figures or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.

In addition, the service will now add an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from attempting to bypass the labeling process.

Educational Initiatives

The platform is furthermore launching a two million dollar educational fund for specialists and institutions to create educational content about ethical AI use. This program will benefit educational bodies focused on teaching programming and robotics.

Moderation Strategy

The video-sharing app has defended its moderation strategy, amid debate over intentions to cut jobs for a large number of content moderators in Britain. The company is planning to eliminate a significant number of roles in its trust and safety team in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.

A company official clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by staff. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to reliance on its AI tools.

We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
The writer

John Payne

A UK-based graphic designer and art director with over a decade of experience in branding and digital media, passionate about sharing creative processes.

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